Ready to get serious about your personal brand strategy?
The One Brand Strategy delivers a hyper-personalized, richly detailed strategy in just one week.
→ Limited spots available.
How it works.
The One Brand Strategy was built so that solopreneur personal brands can finally brands get a fast, easy, affordable brand strategy.
It really couldn't be any easier
Secure Your Spot
Fill Out a Quick Intake Form
Join Susie Ippolito for a One-Hour Strategy Session (She asks LOTS of questions. You've been warned.)
One-Week Turnaround to a hyper-personalized, richly detailed brand strategy.
A 30 minute call to make sure the strategy is working for you + 90 days of email support.
What if you could have all this in just one week?
What if you felt confident in your brand?
What if you knew who to target, where they really are, and what they want to hear from you?
What if you understood your competition and how to use them to your advantage?
What if you, your team, and audience knew exactly what you value and stand for?
How would that change things?
Who built The One Brand Strategy?
Susie Ippolito and her friend GPT
After working in brand strategy for a decade, Susie Ippolito grew tired of watching too many businesses waste time and money on marketing before getting their strategy right.The result? Weak positioning, scattered messaging, and missed opportunities.So, she built and trained a custom GPT agent on ten years of insights, transcripts, client work, delivered strategies, content, books and articles she wrote. Her goal was to compress weeks of expensive strategy work into one streamlined, affordable, high-impact process.This way, she can give brands a crystal-clear brand strategy that’s instantly usable by the brand, their marketing partners, and AI tools—to ensure the brand looks confident wherever it shows up.No fluff. No guesswork. No BS. Just a strategy that works.
Is The One Brand Strategy right for you?
You’re a solopreneur personal brand that has been in business 3-5 years, but still struggles with marketing.
You dread creating content because you never know what to say, where to say it, or who to say it to.
You’ve worked with coaches, paid for courses, and spent months in masterminds but you're still spinning your wheels.
You’re tired of wasting time on DIY brand strategy and want expert guidance that is painless and affordable.
You want an efficient, straightforward process that delivers in one week and lets you hit the ground running.
You want to utilize AI tools in your content strategy but your prompts are falling flat and your posts are tanking.
The One Brand Strategy can solve these problems in just 7 days. Imagine what that looks like.
Dont' take our word for it.
While life changing is a dramatic term, we do believe that The One Brand Strategy has the potential to help a lot of solopreneur personal brands stand confidently on a solid foundation.When you're confident about your brand, pitching yourself and your products becomes easy, and natural. So, yeah, it's kind of a game changer.Here's a little case study to show you how transformative brand strategy can be.
Case Study: How The One Brand Strategy Delivers Confidence
Mike Moll is an Offers Coach for Solopreneurs who wanted to zero in on his differentiators. This was a smart choice, because the coaching is a crowded and cluttered industry.Mike's minimalist lifestyle plays a big role in his approach to coaching and his beliefs about being a solopreneur.Our goal was to deliver a brand strategy that is focused on his unique brand voice, and is grounded by deep knowledge about his Customer Segments, Target Markets, Personas, and Core Values.
| Before The One | After The One |
|---|---|
| 🔴 Mike had a solid coaching business with steady growth, clients, and revenue | 🟢 Mike is more confident than ever in his brand, knowing exactly how to position himself to stand out in a crowded market |
| 🔴 But he had scattered content—that made it more challenging to create content that connects him to his ICP | 🟢 His content is reaching the right audience with messaging that feels aligned and effortless |
| 🔴 He wanted to level up his offer and needed to be solidly positioned to do so | 🟢 With a clear brand voice & solid positioning—his brand now speaks for him |
| 🔴 His selling felt misaligned and his messaging didn’t fully reflect his values or expertise | 🟢 His content creation has become streamlined and his marketing partners & AI tools can instantly apply his brand strategy to their tasks |
💬 "I had a basic version of these documents, but the level of detail and depth has been a game-changer for my brand. The One Brand Strategy gave me an amazing set of guidelines for content creation and branded copy that I can leverage both internally and externally. Having such clearly defined values, personas, and brand voice has streamlined my messaging and made content a lot easier to create."
— Mike Moll
Offers Coach for Solopreneurs
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